From the beginning of human history, there's always been a special relationship between people and plants. Noni, is a medicinal plant. The efficacy of medicinal plants is driven by the amount and kinds of bioactive compounds they contain and the bioavailability of these compounds. Medicinal plants provide bioactives to improve health. Bioactives are chemical compounds--like vitamins and minerals--that produce biological activity within the body. Noni contains an unusually broad range of bioactives including iridoids, lignans, coumarins, polysaccharides, flavonoids, and fatty acids.