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Tahitian Noni International Launches New Bioactive Beverages Tahitian Noni™ Bioactive Beverages offer all the benefits of Noni in Various Flavours LONDON, UK - 6th June 2010 – On 2nd June 2010 Tahitian Noni International (TNI) launched its latest products in the UK: Tahitian Noni™ Bioactive Beverages. In addition to Tahitian Noni™ Original (formerly TAHITIAN NONI™ Juice, the flagship product since 1996), the company now offers four new beverages, based on noni fruit purée: the Tahitian Noni™ Bioactive Beverages “Family Grape” and “Family Mango-Passionfruit”, “Extra”, and “Pure”. With the launch of these new products, TNI is now offering all the benefits of noni in various quantities and different flavours, with the aim of reaching out to customers of all ages who seek to maintain an active and balanced lifestyle. The new bioactive beverages offer a unique set of blends with noni, blueberry, olive leaf extract and noni leaf tea, each providing iridoids at different levels. The presence of iridoids, a class of phytochemicals, and their quantity, are among the important indicators of the quality of a noni beverage. Iridoids are major phytochemicals in noni fruit and are different from flavonoids, which are found in all fruits. In fact, iridoids are rarely found in common fruits. Unlike flavonoids, iridoids are very stable and resistant to degradation during processing and storage and therefore their potency is not reduced in the manufacture of Tahitian Noni™ Bioactive Beverages. The iridoid content is the main consideration for pricing, making Tahitian Noni™ Family, with 15mg of iridoids per 60ml serving, the lowest cost product, while the Tahitian Noni™ Pure with 72ml of iridoids per 60ml serving is the premium product and therefore the highest in price. Consumers therefore have a choice of iridoid content, making noni beverages affordable to all. Tahitian Noni™ Bioactive Beverages are packed in brightly coloured 750ml aluminium bottles and 4 litre boxes with a tap for the fridge. “The introduction of Tahitian Noni™ Family, Extra and Pure - in addition to Tahitian Noni™ Original - has expanded the opportunity to attract more customers,” says Rob Johnson, Executive Vice President at Tahitian Noni International. “Our new Bioactive Beverages will reach customers of all ages and income levels. We now offer more products to help more people maintain overall well-being.” Tahitian Noni™ Original is the authentic Bioactive Beverage and has been available in Europe since 2003, after the company received Novel Food approval for noni juice. It contains manganese, a naturally occurring trace element that helps to protect cells from oxidative damage, contributes to the maintenance of normal bones, as well as to a normal energy-yielding metabolism. Tahitian Noni™ Original Beverage contains antioxidants which helps to protect the body, is good for your natural defences and positively influences your overall well being and supports physical performance when consumed consistently over time. It contains 30mg of iridoids per 60ml serving and is available in a 750ml aluminium bottle from £21. It’s still available in the original one litre glass bottle too and a case (4 bottles) can be purchased for £99. Tahitian Noni™ Family in both grape and mango-passionfruit flavours are bioactive beverages designed for children and young adults. Not only are they delicious but they offer the benefits of noni in a smooth combination of fruit juices. Tahitian Noni™ Family contains 15mg of iridoids per 60ml serving and is available in a orange (Mango-Passionfruit) and purple (Grape) 750ml aluminium bottle from £14. Tahitian Noni™ Extra was developed specifically for those with high activity levels and is our unmatched premium beverage. It combines Tahitian Noni™ Original with that ‘extra’ that can make a great difference: olive leaf extract and is the ideal choice for all those who lead a full life. Tahitian Noni™ Extra contains 60mg of iridoids per 60ml serving and is available in a green 750ml aluminium bottle at £30. Tahitian Noni™ Pure is the most concentrated Tahitian Noni™ Bioactive Beverage. It can be enjoyed pure or can be mixed with other beverages. It consists of noni fruit purée and noni leaf infusion, offering the purest noni experience. Tahitian Noni™ Pure offers 72mg of iridoids per 60ml serving and is available in a 500ml glass bottle from £30. (It will be available soon in a 750ml silver aluminium bottle). All Tahitian Noni™ Bioactive Beverages can be purchased at www.tni.com/uk, by phoning our Call Centre on 0800 550251 or at our TNI UK Office in Camden, London. About the Company Tahitian Noni International is a global, research-driven bioactive products company that was the first to introduce the health benefits of the noni plant to the world outside of Tahiti. Tahitian Noni International is the leader in the discovery, development, manufacturing and marketing of noni-based bioactive products including beverages and beauty. Headquartered in Provo, Utah, Tahitian Noni International has a presence in over 70 markets around the world. The company presently holds three Novel Food approvals - for noni juice (2001), noni leaf tea (2008), and noni concentrate and pureé (2010) - which makes Tahitian Noni International one of the top leaders of the European Union’s “Novel Food” category. The website of the company can be found at http://www.TahitianNoni.eu.com. |
