Spokespeople

Steve Lococo

Co-Owner & Style Director for Borelli Salons

Steve Lococo has made a name for himself as one of the top salon owners and hair stylists in Los Angeles. Seeing clients such as Lily Tomlin, John Cusack, Bobby Gant, Marcia Wallace and many other celebrities, Lococo also enjoys working on people who never receive the royal treatment. He has appeared several times on ABC’s “Extreme Makeover,” Lifetime’s “Head2Toe,” and USA Network's TV show "BEFORE & AFTER'noon Movies." He has also cut hair on “Inside Edition” and has been interviewed by many national publications.

“I will always recommend Tahitian Noni® Moea® Hair Care as a premium selection to my clients, they enjoy an intense noni seed oil treatment after their color service to promote longevity and prevent loss of color texture.

“Each Moea® product offers natural benefits to keep the hair in good condition. In addition to the cleansing, antioxidant properties of the noni juice, each system incorporates various natural restorative elements such as papaya, kukui, pineapple, and grapefruit.”

Lococo also recommends TAHITIAN NONI® Juice to his clients. “I believe TAHITIAN NONI Juice plays an intregal part in supporting the body’s immune system. When I drink one ounce in the morning and evening, I feel an increased energy level and my mental and physical being seems balanced.”

In addition to overseeing more than 30 stylists, aestheticians, and manicurists, Lococo still cuts, colors, and styles hair much of the day. He believes that caring for the hair on a daily basis is as important as getting the right cut and color, and that using great products also makes people feel they are doing something good for themselves.

Lococo has become an integral part of the West Hollywood and Beverly Hills business world. He is on the Board of Directors for the West Hollywood Chamber of Commerce, and holds memberships with the Salon Association, National Cosmetologist Association and Intercoifure.  In the little free time he has, he enjoys collecting art, running and is fascinated with the creative minds of his two sons.  He plays guitar and is an accomplished pianist. He lives with his partner in Southern California.