TNI Timeline
1993
After coming across the research of PhD Biochemist Ralph Heinicke, food scientist John Wadsworth travels to Tahiti to learn all he can about the noni fruit. He conducts interviews with natives and government officials, and searches libraries for historical documents. All his research indicates that noni has astounding properties.
INTERACTIVE: Listen to John Wadsworth talk about his discovery.
INTERACTIVE: Listen to John Wadsworth talk about his discovery.
1996 · TAHITIAN NONI IS BORN
In 1996 Wadsworth gains four partners who combine food science expertise, industry experience and business and marketing acumen. Together, the five men create a revolutionary new venture: Tahitian Noni International.
1997
Tahitian Noni International posts $33 million in sales during its first year in business. International expansion begins.
1999
The company reaches a new milestone: $30 million in sales in one month; total annual sales top $300 million. Explosive international growth continues as TAHITIAN NONI™ Juice is taken to Japan, Mexico and Hong Kong.
2000
Tahitian Noni International founders meet with the government of French Polynesia to sign a special agreement that will bring the country new jobs and significant investment.
2001
Tahitian Noni International is ranked #26 on Inc. Magazine's list of 500 fastest growing private companies in the U.S. The company's new 150,000-square foot world headquarters opens in Provo, Utah.
2002
Griffin Hill, an independent marketing research firm, publishes a study stating that "Tahitian Noni International is one of the fastest-growing private companies in America, and fewer than ten private companies in the history of the world have been able to equal Tahitian Noni International's first six years of growth."
2003
Cumulative sales reach $2 billion, with more than $1 billion in cumulative commissions paid back to Independent Product Consultants.
2004
Dozens of new products are introduced, all of which center around the key elements of the noni plant: Fruit, leaf, and seed. The government of French Polynesia awards TNI for its contributions to the nation's economic growth and overall positive impact, and the company receives the “Corporation with Social Responsibility” award from the U.N.-sanctioned International Council of Caring Communities.
2005
New offices open around the world, giving IPCs and the general public a place to experience Tahitian Noni products. TNI garners major national and international press attention, and athletes, scientists and other industry experts begin endorsing Tahitian Noni products.
2006
TNI celebrates its tenth anniversary with the launch of several Tahitian Noni products.
2007
8,000 Independent Product Consultants gather in Las Vegas to witness the launch of TNI’s industry-changing product called HIRO (branded as TaHIRO® in Europe). Within three weeks, more than one million cans of HIRO are sold.
2008
The company reaches a sales milestone of over $4 billion in cumulative sales and over $2.3 billion in cumulative commissions paid back to Independent Product Consultants.
2009
Tahitian Noni International launches functional extensions of TAHITIAN NONI Juice, Tahitian Noni™ n-Core, preserving all the power and integrity of the original TAHITIAN NONI Juice combined with additional ingredients for the unique and delicious flavor. TNI also announces a powerful new incentive and recognition plan offering even more reward to IPCs.
